The value of a post-graduate marketing degree

The value of a post-graduate marketing degree. In The Sun, (26 November 2019), p. 12.

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Item Type: News Clippings
Additional Information: P1: Dent says a relevant second degree is a useful differentiator.
Keywords: post-graduate; marketing degree; e-commerce; digital marketing; data analysis; costing; pattern recognition; trend analysis; customer understanding; marketing analysis; Master in Marketing; Lancaster University; cost-benefit; Michaek M. Dent;
Subjects: B > business administration (field of study)
P > postgraduate programs
Divisions: Sunway University > School of Business > Dept. of Marketing
Depositing User: Ms Juwairiah Tan Sulaiman
Date Deposited: 13 Dec 2019 03:34
Last Modified: 13 Dec 2019 03:34
URI: http://sclarchive.sunway.edu.my/id/eprint/3035

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